Otázka: Mass media
Jazyk: Angličtina
Přidal(a): LucieSu
What are media?
- newspapers, TV, radio, internet, magazines, books, films, CD´s, DVD´s
- provide information, entertaiment, education
Functions
- basic function is to provide information: TV, newspapers. We watch TV because we want to know, what is happening around a world – enable contact with the whole world
- what is the problem with it? We don´t know if it´s true. They can manipulate with information. It´s negative part of media. Media create a certain vision of the Word that may be different from reality – disort reality by selecting what is important and what is not.
- manipulate reality
- without media there are no informations
- second function is entertaiment and excitement
- it´s a way of relax – you don´t have to do anything, it´s easy way without work
- children can´t select what is good and what is bad
- we can create addiction
- it´s passive way of spending time, waste of time
- culture function
- media create mass culture – they present the same contact to a large number of people
- possitive – spreanding idea sof human rights, tolerance
- uniting people into a global Word
- negative side – mass culture destroye individual cultural specifics
- social function
- teach people how to be part a society
- + offers patterns of behaviour that people can copy, for example domestic violence, drug abusers
- negative – the patterns of behaviour and different situations are unrealistic create wrong expectations and dissatisfaction
- political function
- the goal is help us to understand the political situation, they present politicians and political parties and help us create own politic orientation
- negative is, that media can favour different parties and make a better image
PUBLIC
- aim – serve the public
- get money from concessionary fees, the state and adverstisment, broadcasting time can it be just 1%
PRIVE
- function like a commercial company
- their aim is to make profit
- get money by selling advertisment space – is influences media content
- they need high ratings – provide content that is interesting for the biggest number of people
Advertising
Goals of Advertisment
- to inform about a product or a service
- to remined a product or a service
- to motivate people to buy to product or service
Types of advertisments
- TV commercial – most effective
- prime time – time When the TV is watched by the highest number of people – the most expensive broadcasting time
Selectivity – ability to adress particular target groups advantage
- what is good ?
- sometimes are entertaining
- if used for non – commercial reasons, it may serve the public
