Otázka: Shopping and services
Jazyk: Angličtina
Přidal(a): Simona Malátová
1. TYPES OF SHOPS, SPECIAL SHOPS (brief description, what we can buy there)
- Services are an important part of a national economy and show a maturity of each country. They include health service, educational system, jurisprudence, trade, tourism, traffic, and a lot of small services – for example most people can no longer imagine life without mechanics, hairstylists, chemists, dry-cleaners and so on.
- Types: baker´s (bread, pastry), butcher´s (pork, beef, lamb., sausages, bacon), book shop, boutique (clothes), confectioner´s (cakes, sweets), haberdashery (cloths, threads), charity shop (money for bought items are used for charity), coffee shop (coffee, mugs, sweets, coffee sets), clothes shops, chemist´s/cosmetics store (shampoos, make-up, tooth paste), deli (delicatessen, local products), DIY store (items for creators), farmers market food shop (supermarket, hypermarket), florist´s (bouquets), garden centre (flowers, tree, bushes), grocer’s (flour, salt, eggs, vegetable, tea, juice, sweets), greengrocer’s (fruit and vegetables), ironmonger´s (locks, chain), jeweller´s (ring, bracelet), optician´s (glasses), pharmacy (drugs, pills), shoe store/shoe making trade, second-hand shop, stationer´s (pens, wrapping paper, envelopes)
- supermarket: food and home stuff
- hypermarket: combination of supermarkets and general store (food, home stuff, clothes and much more)
- service store: the customer stands behind a bar or desk and the seller serve him; typical for older and smaller villages (much more common in the past)
- online shops:
- store operated on websites
- a lot of different types
- the websites could be different (they couldn´t be described in general instead there is a lot of pages that offers for some rent a template for your website though all of this, there is a thing they All have in common-the basket/card/bag or something where you can find thing after you clicked on them)
- Vietnamese shop: food, clothes, home stuff
- TV shopping: just call a number you see on your TV and buy quality product, get a lot of free gifts for the best price ever
- open-air markets: farm markets
2. SERVICE IN THE CITY (what we need them for)
- the most important services: health service, educational system, bank services or city’s technical department
- services: bank (money operations), cosmetic´s, dentist, hairdresser´s, hospital, estate agent´s (buying/rent a house), gym, hotel, launderette/drycleaners (washing clothes), library, museum, nail studio, newsagent´s (newspaper), police, post office, restaurant, school, take away
- public services:
- non-profit, not commercial
- cheaper, more widely available
- private services:
- more expensive
- better quality
3. SUPERMARKET x SPECIAL SHOPS (compare, differences, advantages/disadvantages)
SUPERMARKET
- ✓ lower price
- ✓ quantity (necessary stuff at one place/more stuff under one roof)
- ✓ paying by card (you can always pay by card)
- ✕ quality
- ✕ sales assistants don´t know much about products the supermarket sells
- ✕ waiting in clue
SPECIALS SHOPS
- ✓ fresh
- ✓ local products (buying from local farmers)
- ✓ fair trade (made by well-paid people in good conditions)
- ✓ originals (small productions)
- ✓ support your state
- ✓ sales assistants know about products they sell
- ✕ higher price (small productions)
- ✕ paying by card (you can often pay by card, but not always)
- ✕ higher chance to bankrupt
4. TRADITIONAL X ONLINE SHOPPING (compare, advantages/disadvantages)
TRADITIONAL
- ✓ see what you buying (can touch it)
- ✓ sale assistant can give you some advice
- ✓ when you buy something, you have It immediately
- ✕ limited opening time
- ✕ must walk when you want to see a lot of things
- ✕ smaller amount of goods
- ✕ waiting in line/row/cue, crowds
ONLINE
- ✓ faster than traditional
- ✓comparing prices of things
- ✓ big selection
- ✓ you can do it everywhere (home, bus, cafe, …)
- ✓ you can do it at any time (late night, weekends, …)
- ✓ you can buy/sell products from/to other countries and not paying % from your mark up
- ✕ need internet connection
- ✕ wait till the goods arrive
5. WINDOW SHOPPING
- =activity of looking at goods displayed in shop windows, especially without intending to buy anything
- general idea is that customer walks from store to store looking at what is in the seller’s window
- catch attention, attract customers
- is used for example streets or in general stores
- the most beautiful pieces are used to be there
6. COMMERCIALS, ADVERTISEMENT, INFLUENCING CUSTOMERS
- shopping is a big business and many companies spend lots of money on advertising and trying to persuade customers that their products are the best
- promotion:
- media:
- TV (actors, expensive)
- you cannot choose your viewers
- radio (just one (or more) person to talk, less expensive)
- you cannot choose you viewers
- social media (make good-looking posts)
- you can choose your viewers
- don´t have to pay much money for the media
- TV (actors, expensive)
- advertising posters (choose place-in town; bus, train, tram, …)
- media:
- how do advertisements look like?
- TV: nice actor, young healthy people
- radio: nice voice, playing between music songs
- social media: gripping/eye-catching look, big texts, promotion on their own sites/pages
- posters:
- what works?
- following last trends (fair trade, vegan, colours, …)
- using big influencers for products promoting
- sales, promo codes, sales for regular/staid customers, free shipping, sale actions (1+1- for 50%, 2+1, …)
- “last day of sales”
- using calm and slow music -customers shop slow and spend more time in shop
- small price differences between medium and large sizes
- writing old and higher price
- effect of the numbers 4.99 instead 5.00
- the most basic products are based in the bad (you have to go through a lot of different products)
7. MAKING A COMPLAIN
- when: bad quality
- how: by email
- what do you need to know:
- the thing you´re complaining about
- where and when you bought it
- what´s wrong with that and how does it happened
- what do you want (new one-exchange, refund, voucher)
- what to do: be polite
8. PAYING BY CARD x IN CASH (compare, differences, advantages/disadvantages)
CARD
- ✓ don’t need to care how much money do you have in your wallet
- ✓ cards don´t need space in your pockets (mobile paying-NFC near-field communication)
- ✓ easy to block paying by card when you lost it/someone stole it/…
- ✓ easy to identify if it´s yours
- ✕ bad control what amount have you paid
- ✕ not able to pay everywhere
- ✕ can be stolen on the internet if you are not careful
CASH
- ✓ control how much money you have paid
- ✓ can be used almost everywhere
- ✓ you are untraceable
- ✓ easy to lie as a seller
- ✕ easy to steal it and use
- ✕ when you lose it, you are not able to prove it´s yours
9. SALES AND DISCOUNTS
- used in advertisements
- sometimes bit scams (price got higher and with promo code goes back to normal price)
- types of sales:
- negotiate (markets, developing countries)
- birthdays codes
- season sale
- sale out
- reasons why you should never shop in sales:
- almost expired food, unpopular clothes
- tenting to buy cheap things
- unwrapped or used products
10. MY FAVOURITE SHOP
- how often do you go shopping: when I´m hungry or when I need something, I don´t really enjoy shopping in general
- I prefer online shopping instead shopping in traditional shops
- I hate crowds of people
- Traditional shop: stationery
- buying notebooks, pens, small office stuff
- Online shop: Zalando
- comfortable (buying from everywhere)
