Shopping and services – maturitní otázka (2)



Otázka: Shopping and services

Jazyk: Angličtina

Přidal(a): Simona Malátová


1. TYPES OF SHOPS, SPECIAL SHOPS (brief description, what we can buy there)

  • Services are an important part of a national economy and show a maturity of each country. They include health service, educational system, jurisprudence, trade, tourism, traffic, and a lot of small services – for example most people can no longer imagine life without mechanics, hairstylists, chemists, dry-cleaners and so on.
  • Types: baker´s (bread, pastry), butcher´s (pork, beef, lamb., sausages, bacon), book shop, boutique (clothes), confectioner´s (cakes, sweets), haberdashery (cloths, threads), charity shop (money for bought items are used for charity), coffee shop (coffee, mugs, sweets, coffee sets), clothes shops, chemist´s/cosmetics store (shampoos, make-up, tooth paste), deli (delicatessen, local products), DIY store (items for creators), farmers market food shop (supermarket, hypermarket), florist´s (bouquets), garden centre (flowers, tree, bushes), grocer’s (flour, salt, eggs, vegetable, tea, juice, sweets), greengrocer’s (fruit and vegetables), ironmonger´s (locks, chain), jeweller´s (ring, bracelet), optician´s (glasses), pharmacy (drugs, pills), shoe store/shoe making trade, second-hand shop, stationer´s (pens, wrapping paper, envelopes)
  • supermarket: food and home stuff
  • hypermarket: combination of supermarkets and general store (food, home stuff, clothes and much more)
  • service store: the customer stands behind a bar or desk and the seller serve him; typical for older and smaller villages (much more common in the past)
  • online shops:
    • store operated on websites
    • a lot of different types
    • the websites could be different (they couldn´t be described in general instead there is a lot of pages that offers for some rent a template for your website though all of this, there is a thing they All have in common-the basket/card/bag or something where you can find thing after you clicked on them)
  • Vietnamese shop: food, clothes, home stuff
  • TV shopping: just call a number you see on your TV and buy quality product, get a lot of free gifts for the best price ever
  • open-air markets: farm markets


2. SERVICE IN THE CITY (what we need them for)

  • the most important services: health service, educational system, bank services or city’s technical department
  • services: bank (money operations), cosmetic´s, dentist, hairdresser´s, hospital, estate agent´s (buying/rent a house), gym, hotel, launderette/drycleaners (washing clothes), library, museum, nail studio, newsagent´s (newspaper), police, post office, restaurant, school, take away
  • public services:
    • non-profit, not commercial
    • cheaper, more widely available
  • private services:
    • more expensive
    • better quality


3. SUPERMARKET x SPECIAL SHOPS (compare, differences, advantages/disadvantages)


  • lower price
  • quantity (necessary stuff at one place/more stuff under one roof)
  • paying by card (you can always pay by card)
  • ✕ quality
  • ✕ sales assistants don´t know much about products the supermarket sells
  • ✕ waiting in clue



  • fresh
  • local products (buying from local farmers)
  •  fair trade (made by well-paid people in good conditions)
  • originals (small productions)
  • support your state
  • sales assistants know about products they sell
  • ✕ higher price (small productions)
  • ✕ paying by card (you can often pay by card, but not always)
  • ✕ higher chance to bankrupt


4. TRADITIONAL X ONLINE SHOPPING (compare, advantages/disadvantages)


  •  see what you buying (can touch it)
  •  sale assistant can give you some advice
  • when you buy something, you have It immediately
  • ✕ limited opening time
  • ✕ must walk when you want to see a lot of things
  • ✕ smaller amount of goods
  • ✕ waiting in line/row/cue, crowds


  • faster than traditional
  • comparing prices of things
  • big selection
  • you can do it everywhere (home, bus, cafe, …)
  • you can do it at any time (late night, weekends, …)
  • you can buy/sell products from/to other countries and not paying % from your mark up
  • ✕ need internet connection
  • ✕ wait till the goods arrive



  • =activity of looking at goods displayed in shop windows, especially without intending to buy anything
  • general idea is that customer walks from store to store looking at what is in the seller’s window
    • catch attention, attract customers
  • is used for example streets or in general stores
  • the most beautiful pieces are used to be there



  • shopping is a big business and many companies spend lots of money on advertising and trying to persuade customers that their products are the best
  • promotion:
    • media:
      • TV (actors, expensive)
        • you cannot choose your viewers
      • radio (just one (or more) person to talk, less expensive)
        • you cannot choose you viewers
      • social media (make good-looking posts)
        • you can choose your viewers
        • don´t have to pay much money for the media
    • advertising posters (choose place-in town; bus, train, tram, …)
  • how do advertisements look like?
    • TV: nice actor, young healthy people
    • radio: nice voice, playing between music songs
    • social media: gripping/eye-catching look, big texts, promotion on their own sites/pages
    • posters:
  • what works?
    • following last trends (fair trade, vegan, colours, …)
    • using big influencers for products promoting
    • sales, promo codes, sales for regular/staid customers, free shipping, sale actions (1+1- for 50%, 2+1, …)
    • “last day of sales”
    • using calm and slow music -customers shop slow and spend more time in shop
    • small price differences between medium and large sizes
    • writing old and higher price
    • effect of the numbers 4.99 instead 5.00
    • the most basic products are based in the bad (you have to go through a lot of different products)



  • when: bad quality
  • how: by email
  • what do you need to know:
    • the thing you´re complaining about
    • where and when you bought it
    • what´s wrong with that and how does it happened
    • what do you want (new one-exchange, refund, voucher)
  • what to do: be polite


8. PAYING BY CARD x IN CASH (compare, differences, advantages/disadvantages)


  • don’t need to care how much money do you have in your wallet
  • cards don´t need space in your pockets (mobile paying-NFC near-field communication)
  • easy to block paying by card when you lost it/someone stole it/…
  • easy to identify if it´s yours
  • ✕ bad control what amount have you paid
  • ✕ not able to pay everywhere
  • ✕ can be stolen on the internet if you are not careful


  • control how much money you have paid
  • can be used almost everywhere
  • you are untraceable
  • easy to lie as a seller
  • ✕ easy to steal it and use
  • ✕ when you lose it, you are not able to prove it´s yours



  • used in advertisements
  • sometimes bit scams (price got higher and with promo code goes back to normal price)
  • types of sales:
    • negotiate (markets, developing countries)
    • birthdays codes
    • season sale
    • sale out
  • reasons why you should never shop in sales:
    • almost expired food, unpopular clothes
    • tenting to buy cheap things
    • unwrapped or used products



  • how often do you go shopping: when I´m hungry or when I need something, I don´t really enjoy shopping in general
  • I prefer online shopping instead shopping in traditional shops
    • I hate crowds of people
  • Traditional shop: stationery
    • buying notebooks, pens, small office stuff
  • Online shop: Zalando
    • comfortable (buying from everywhere)
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